Focus Groups

Focus groups for planning and evaluation

15 November, 2017

11.00am-12.00pm QLD
12.00pm-1.00pm NSW, ACT, Vic, Tas
10.30am-11.30am NT
11.30-12.30pm SA
9.00am-10.00am WA

Online Via Zoom: Simply click on the following link and follow the prompts to install Zoom and participate:

The materials from the session are now available: recording (40 mins, audio only or audio & video options available).

Focus groups are thoughtful, planned discussions among participants with similar experiences that allow the moderator to obtain individuals’ opinions and perceptions in a nonthreatening and relaxed situation. Their key feature is interaction between participants with the aim of creating a dialogue about their experiences and views of a particular topic. For library services, focus groups can be a useful way of capturing users’ insights and practices in relation to specific programmes and services and can be useful at all stages of implementation: planning, development and evaluation. This seminar will explore features of focus groups and their use in library services including:

· Key features;
· When they are helpful (and when they are not);
· The practicalities of running a successful focus group.

Examples of the use of focus groups will be given, including the use of focus groups with young people.

Anne Goulding is Professor of Librarianship and Information Management at Victoria University of Wellington. Her main research and teaching interests lie in the management of library services with a specific focus on public libraries. She has used focus groups extensively in her research and has supervised many Masters projects using this method.

For those not able to attend the seminar, you can follow along via Twitter at #lisraproject